15gifts is delighted to announce it has secured its first institutional investment funding from FPE capital, a software and services focused growth investor.
The investment from FPE will enable us to accelerate the international expansion and product development of 15gifts.
15gifts has grown rapidly in recent years and our platform is now used by almost 100% of UK telco mobile network operators as well as large mobile operators in the US and Europe. Our software combines consumer behavioural psychology with machine learning to humanise online sales journeys and model real-time, data rich customer profiles. Headquartered in Brighton, UK, 15gifts has grown to over 60 employees and produces more than 2,000,000 customer buying recommendations per month.
FPE’s investment will facilitate the team’s ambitious growth plans. This includes global expansion within the telco industry, entering new verticals and launching Profiles – a new product that uses zero-party data to model unique traits that enhance personalisation and retargeting capabilities.
“Tom has built an impressive business that operates in a large and growing market, creating demonstrable ROI for its clients. There is strong chemistry between us, Tom and his team, so we are looking forward to supporting them to achieve their exciting growth ambitions”, commented Llewellyn John, Partner at FPE.
“FPE’s track record of supporting software businesses of our size accelerate into their next stage of growth makes them a very attractive partner to be our first institutional investor. We have been able to quickly form a strong working relationship with FPE that has already helped shape our growth plans”, said Tom Cox, founder and CEO at 15gifts.