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Tom Cox
Tom is the founder and CEO of 15gifts
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Published: August 14, 2024

Best of 2021

At 15gifts, we’ve had a busy year supporting our customers to create the ‘best in class’ experience consumers have come to expect. We look forward to seeing what 2022 has in store for us! As the year draws to an end, we’ve looked back at just a couple of our key internal highlights

Humanisation, anthropomorphism and intuition

No matter how effective a personalised online experience is, there is one aspect of traditional in-store selling that many digital platforms still struggle to compete with: real people.

Personalised online interactions are effective, yet they often lack the warmth of genuine human connections that enhance brand loyalty and customer satisfaction.

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