Emily Becht
Head of Customer Analytics

Published: August 14, 2024

Black Friday 2022: Telco industry insights

Using data from hundreds of thousands of user interactions on our telco guided selling engines, this short video reveals the top insights from across the Black Friday weekend. Take a look to see how your company performed compared to the rest of the industry. We cover insights such as:

• How sales compared over Black Friday vs the rest of November

• The effect the current economic climate had on consumer budgets

• Which handsets and plans proved most popular

Humanisation, anthropomorphism and intuition

No matter how effective a personalised online experience is, there is one aspect of traditional in-store selling that many digital platforms still struggle to compete with: real people.

Personalised online interactions are effective, yet they often lack the warmth of genuine human connections that enhance brand loyalty and customer satisfaction.

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A group of people that are looking at a phone.

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