Emily Becht
Head of Customer Analytics

Published: August 14, 2024

Telco Industry Quarterly Insight: Q2 2023

In our previous discussion in May, we delved into how customers were navigating the cost of living crisis. While the acquisition market remained stable, there was a notable shift in the products customers were choosing.

In our most recent insights video, we delve into how the current economic challenges are driving a surge in MVNO popularity. We explore how this is changing the customer landscape of the traditional MNO market, and consequently, the opportunities and hurdles that MNOs must navigate as we near the iPhone launch and Black Friday.

Humanisation, anthropomorphism and intuition

No matter how effective a personalised online experience is, there is one aspect of traditional in-store selling that many digital platforms still struggle to compete with: real people.

Personalised online interactions are effective, yet they often lack the warmth of genuine human connections that enhance brand loyalty and customer satisfaction.

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