Build, buy or blend:
The Key to Shaping Your AI Sales Strategy
Get the expert guide to making the right call.
AI sales agents are becoming essential to telcos’ digital sales strategies, but choosing the right approach isn’t straightforward.
In the race to implement AI, many telcos are tempted to build in-house solutions, believing it offers greater control over data, compliance, and brand integrity. But this approach can create more risks than it mitigates if it isn't approached correctly.
In an industry grappling with talent gaps and high expectations for ROI, how can you set your strategy for success?
Do you build it in-house for full control? Buy a proven specialist solution for speed and broader industry intelligence? Or blend both approaches?
This practical report breaks down the real-world trade-offs across speed, control, compliance and competitive edge, giving you the clarity to make a confident, future-ready decision.
Unlock the answers in our latest report:
What’s really involved in building your own AI agent
From performance infrastructure to compliance guardrails and training data, get a realistic view of what it takes.
The risks and responsibilities behind vendor solutions
Buying accelerates delivery, but comes with IP, governance and brand implications. Learn what to look for in potential partners.
How a hybrid approach can give you the best of both
Blend specialist AI capabilities with your own UX and orchestration for greater flexibility and differentiation.
A decision-making framework to guide your next steps
Assess your readiness across ownership, speed, data maturity and compliance to choose the right path.
Download the full report and decision framework
For telcos, the focus should be on proven solutions that deliver tangible results. Sooner or later, CFOs will start asking, "What’s the ROI?"- Daniel Gurrola, Ex Chief Strategy Officer, Verizon Consumer
Talk to our team
Ready to explore what the right path looks like for your business?
Get in touch to map out bespoke costs and timelines, and find the strategy that fits your goals.
- Boost digital sales conversion by 40%
- Reduce customer acquisition costs
- Deliver hyper-personalised customer experiences