Digital Sales Conversations, Tailored for Every Orange Customer
Humara is the AI sales agent built to master complex telco sales. We give your customers the confidence to buy, helping you boost digital sales, improve the customer experience, and achieve a provable ROI.

Your goals are simple: boost digital sales, enhance retention, and provide an exceptional customer experience. But complex product options, confusing pricing tiers, and overwhelming offers leave your customers frustrated, leading to indecision and drop-offs. Achieving ambitious targets shouldn’t be this hard. Let’s change that.

Customers who use Humara are
33% less likely to churn.
We create a humanised online sales experience by combining the intelligence of AI with the empathy and techniques of high-performing salespeople. The result is a seamless and natural buyer journey.

One UK customer saw a 50% uplift in conversion rates during out-of-hours periods.
High-intent customers stall without guidance and switch to expensive support channels, hurting your digital containment goals. This is especially true out-of-hours when live agents are unavailable.

We delivered a x40 ROI for one of our UK telco customers.
We guide every user through complexity with tailored, one-to-one conversations that build trust and inspire confident purchasing decisions.


Lead The Digital Sales Conversation
We’ve been leading digital sales conversations with global brands for over a decade. Now it’s time to meet Humara. The only sales agent trained on millions of sales conversations and fine-tuned by the world’s best salespeople.
Trusted by industry leaders








The Virtual Sales Agent Designed for Sales Excellence
Humara uniquely combines agentic AI with the expertise of top-performing salespeople. It delivers digital sales conversations that build trust and drive confident buying decisions.



Built on 15 years of data and experience
Trained on 15 years of digital sales conversations and transcripts from the world’s best sales people, Humara delivers personalised and high converting digital sales experiences, every time.
Lead the sales conversation
Mirroring the best human sales behaviour, Humara takes the lead - it follows a proactive sales process and uses proven sales psychology adopted by the world’s best salespeople.
Humara listens to customer needs, provides tailored recommendations and handles objections smoothly - driving each conversation to a sale


Fine-tuned for complexity
Built for the purchase decisions that really matter - Humara thrives on complex and highly considered product propositions.
Humara simplifies even the most challenging decisions, from product bundles and advanced pricing structures to exclusive offers and converged solutions.
Tailored for each
buyer persona
Humara dynamically adapts to every customer, mapping buyers across logic, emotion, and impulsivity to deliver highly personalised conversations that drive confident decisions and action.


Guardrails trusted by the world’s biggest brands
We’re trusted by leading brands to get it right. Our AI operates within meticulously designed guardrails, ensuring consistent, compliant, and on-brand conversations every time.
With Humara, you can trust that your digital sales are in expert hands, so you can focus on driving results.
Expert support at every stage
Our integration team ensure seamless onboarding, robust support, and continuous improvement, enabling us to deliver exceptional performance and scalability that helps our clients succeed.


500,000
personalised recommendations a month

Customer success stories

Celebrating 10 years of EE & 15gifts

Vodafone achieves 40x ROI

Virgin Media O2

Ready to accelerate your digital sales?
Book a 30 minute consultation with us, to discover how Humara can transform your business. During the call we’ll:
- Provide a personalised demo: Explore Humara's features and see how it works for your specific needs.
- Goal alignment: Discover how Humara supports your business objectives.
- Answer your questions: no pressure, no wasted time. Just the info you need to take the next step.