Vodafone's Digital Sales Journey
Duncan Knight, Head of Digital Product & Sales UK, shares insights on successfully integrating new technology into an established brand.
Find out more about Vodafone UK’s success with 15gifts
Vodafone UK partners with 15gifts to enhance the digital sales experience, increase conversions, and boost upsells. The results speak for themselves:

users supported in their mobile phone and Broadband purchasing journey.

in customers attaching an entertainment pack as part of their purchase

through personalised AI-driven recommendations
“Our partnership with 15gifts has been key in enhancing our online customer experience over the last year. The results have been great, with more and more customers using the tool and with an increased conversion rate.“

What we're hearing from our telco customers
Increasing levels of product complexity through converged offerings is making it harder for customers to navigate the buying journey online. This is leading to challenges in meeting conversion, AOV and retention targets
AI agents are transforming customer service, and now brands are looking to bring that same intelligence to sales. To stay ahead, companies want to own their conversational ecosystem by utilising ‘best in class’ agents for specific use cases.

The Virtual Sales Agent Designed for Sales Excellence
Transform Vodafone's digital sales with the only sales agent trained on millions of sales conversations and fine-tuned by the world’s best salespeople.
Mirroring the best human sales behaviour, our Agent takes the lead - it follows a proactive sales process and uses proven sales psychology adopted by the world’s best salespeople. It listens to customer needs, provides tailored recommendations and handles objections smoothly - driving each conversation to a sale..

Built for Telco,
Proven for Vodafone
Designed specifically for telco’s complex sales landscape, our solution leverages 15 years of industry insights to optimise every recommendation. It simplifies even the most challenging decisions, from product bundles and advanced pricing structures to exclusive offers and converged solutions.
Proven to deliver results for leading networks in the UK and US, including Verizon, T-Mobile and Three, it excels where traditional solutions often fail.


Tailored for each
buyer persona
Our Sales Agent dynamically adapts to every customer, mapping buyers across logic, emotion, and impulsivity to deliver highly personalised conversations that drive confident decisions and action.
Guardrails trusted by the world’s biggest brands
We’re trusted by leading telco brands to get it right. Our AI operates within meticulously designed guardrails, ensuring consistent, compliant, and on-brand conversations every time.
With our Sales Agent, you can trust that your digital sales are in expert hands, so you can focus on driving results.

We Deliver Excellence.
We Manage Complexity.
We handle the complexity so your team can focus on what matters most: your customers.
We’re proud of our customers and we work together to drive success. Our team of experts support with integration and optimisation of the sales agent at every step, ensuring seamless performance and measurable results that help your business succeed.

Get Your Questions Answered
Discover more about the success of our partnership with Vodafone UK and how we’ve driven digital sales revenue together.
We'll explore your challenges and targets, and discuss how we can achieve success for your market.