In April 2023, O2 were looking to enhance their customers’ out-of-hours experience and drive additional traffic to both the 15gifts engine and to their WhatsApp channel, via a contact engagement offer.
Thousands of customers have already been supported in their out-of-hours purchasing decision and O2 have been able to generate an uplift in sales. The tool has provided a significant increase in traffic through to the 15gifts engine, resulting in a +50% uplift to conversion during these traditionally low traffic time periods. The solution is also driving valuable traffic to the WhatsApp channel ready for a “wake up” sequence the following morning.
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