The cost of living crisis in the UK is a hot topic of discussion, and for good reason. With rising inflation, stagnant wages, and increasing housing costs, many consumers are feeling the pinch. And as a result, businesses across all industries are feeling the impact – including the telecom industry.

In the first of our new quarterly series, Emily Becht, Head of Customer Analytics at 15gifts, analyses the top 3 trends in customer behaviour across the telco market throughout Q2 2023.